Brezelkönig

Passion for pretzels

Sale of high-quality baked goods such as pretzels, baguettes, croissants, hot dogs and a selection of sandwiches for a quick bite to eat.

The pretzel specialist sets the highest standards when it comes to freshness and quality. The pretzels are made in Emmenbrücke, near Lucerne, using Swiss ingredients, and are then freshly baked in Brezelkönig shops and turned into delicious sandwiches and hot dogs.

Brezelkönig traces its origins back to the ‘Brezeli-Beck’, which opened its first shop in Zurich in 1985. In 2000, the company – by then known as Brezelkönig – was bought by the Ditsch pretzel bakery, which was acquired by the Valora Group in 2012.

Further links

Brezelkönig Switzerland Brezelkönig International

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Sales outlets

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Our employees are both individually and jointly responsible for our sustained success. We value good ideas and implement them in a way that allows them to grow and develop. We are always exactly where our customers want us to be and brighten up their journey.