Privacy policy

This Privacy Notice describes how your personal data is processed when you visit and use this website ("Site"). In this Privacy Notice, "we", "us" or "our" refers to Valora Holding AG,   Hofackerstrasse 40, CH-4132 Muttenz, ("Valora") as the operator and controller of the Site. You may contact our data protection officer at or at our office address with attention to “the data protection officer”.

Collection and Use of Personal Data

Most areas of our Site do not require any form of registration. When accessing our Site, the following data is stored in log files: Your IP address, date and time of your access, browser request and general information about your operating system and browser. This usage data is processed based on our legitimate interests in, and forms the basis for, statistical, anonymous analysis in order to identify trends to further improve our Site and our offers accordingly and to enhance your experience when visiting our Site.

You may need to provide limited personal data in order to receive certain information and services from us. For example, the following services require that we collect certain personal data about you:

News Subscription
You can sign up for news by email or order publications in printed form where such service is provided on the Site. Only basic personal data, such as your name, address and email address, are needed for registration.

For verification purposes as well as for the purpose to confirm your consent, we will send you a confirmation email immediately after you have finished the registration process. During this process, we may also store your IP address and the date and time of registration. The personal data collected as part of your registration will be used for sending you our news and/or printed publications.

Our newsletters contain tracking pixels which enable log file recording for statistical analysis of our newsletter campaigns. We may see whether and when an email was opened, and which links in the email were activated. We may use email marketing service providers for achieving the purposes described. We, our group companies, and our service providers only process your email address for email marketing services.

You may opt out from receiving any, or all, of these communications from us by contacting us via or by following the unsubscribe link or instructions in any email we send you. Please note that responding to your email may take several days.

Contact Form and Emails
You may use a contact form (where provided) in order to ask questions about us or our products and services. When using the contact form, you will be asked to provide personal data such as your name, address, email address and a message you want to deliver to us. You may also contact us by writing us directly via email where we have provided a specific email address. We may use such information based on our legitimate interests to get in touch with you or to reply to your message.

Job Portal
If you are interested in working with us and would like to apply for an open job position, you may be requested to register on the website of our third party provider Umantis, Haufe-umantis AG, Unterstrasse 11, 9000 St. Gallen, Switzerland. More information about the application process and the necessary data may be found on the "VALORA JOB PORTAL" in the career section.

Occasionally, we conduct surveys via our Site. In addition to your opinion or feedback, you may be asked to provide personal data. The type of data collected depends on the survey; we will use the data only as indicated in the survey.

You can attend our events and subscribe online to calendar alerts sending a notification to your email address when a particular event is due, where such service is provided on the Site. You can unsubscribe from an alert at any time on the same page of the Site. Where registration is necessary, we enable it via our Site or the websites of third parties. In such case, personal data may be collected through the registration forms for events; the type of collected data depends on the event. We may forward the personal data of registered persons in connection with an event to third parties, such as, among others, hotels, sponsors, hosts, or organizers (including those accessed via the websites of third parties).

Online shop
You may be able to purchase our products or services via our Site. In such case, you will be asked to provide certain personal data. We will use your data as follows:

  • For the sale and supply of our products and services, including handling of orders (e.g. sending of order and dispatch order confirmations, delivery confirmations, delivery and invoicing);
  • In order to conduct market research; and
  • For verification of customer creditworthiness.

Media Distributors
We process contact data of media representatives, which we obtain from publicly accessible sources (e.g. imprint of a media company or PR media directories), unless the processing was expressly prohibited. In addition, we process contact data of media representatives who have already sent us a media enquiry on a specific topic. Relevant personal data are for example name, address, e-mail address and the relevant media company (e.g. the newspaper or the news portal). We use this data in our legitimate interest to include media representatives on our mailing list for media releases and to inform them of relevant news about the Valora group. Affected media representatives have the right to opt-out of this processing of their personal data at any time.

Disclosure of Personal Data

We may give access to your personal data to the following categories of recipients and for the following purposes:

  • To our service providers and Valora divisions (see for further details on the Valora divisions), e.g. for personnel management, bookkeeping, accounting, marketing services, sales, products and services delivery, human resource services, telecommunications and IT;
  • If you expressly request us to do so;
  • If the disclosure is necessary to comply with a court order or a legal or regulatory requirement; or
  • If disclosure of such personal data is reasonably connected to the envisaged sale or other disposal of our company or company assets or parts of it.

Our service providers and Valora divisions are contractually bound to process personal data only on our behalf and in accordance with our instructions. We also oblige them to comply with technical and organisational measures ensuring the protection and security of personal data.

If a service provider or a Valora affiliate processes data, or is located, in a country where the applicable laws do not provide an adequate level of protection for personal data, we will ensure by appropriate means that the respective data recipients maintain such adequate level of data protection.

The third parties and Valora divisions will only use personal data for the agreed purpose and not sell it to third parties or market it otherwise.

Security and Confidentiality

To ensure the security and confidentiality of personal data collected online, we use data networks protected, inter alia, by industry standard firewall and password protection. In the course of handling your personal data, we take measures reasonably designed to protect such data from loss, misuse, unauthorized access, disclosure, alteration or destruction.

Duration of the processing

Generally, we process your data only as long as it is necessary in order to achieve the respective purpose, or as long as required or permitted under applicable laws (such as data retention statutes). If the purpose has been achieved, your data will either be deleted or irreversibly anonymized.

More specifically, this means for you:

If you have consented to receiving our newsletters or other publications, we will retain the necessary personal data until you revoke your consent or unsubscribe from the service.

Such personal data which you provide in the context of your registration on this website will be retained for the life of your user account. Data collected in connection with surveys will be deleted immediately upon completion of the survey.

Data that you submit to us as part of a request or registration for an event, as well as data in the context of an online order will be stored for as long as we are required under applicable laws. Afterwards, your data will be deleted.

Your Rights

You have the right to request information about, and access to, the personal data we process about you. You also have the right to request your data’s transmission, the correction of incorrect personal data, the restriction of access to and the deletion of personal data.
You may request the restriction of the processing of your personal data if (a) the accuracy of the data is disputed by you, (b) the processing is unlawful and you refuse that the data be deleted, (c) we no longer need the data, but you require the data in order to exercise or defend a legal claim; or (d) You have objected to the processing.

You have the right to object to the processing of personal data concerning you if the the processing of such data is based on our legitimate interest or if the data is being processed for direct marketing purposes.
If you have given us your consent for the processing of your data (for example if you have consented to receive our newsletter), you have the right to withdraw your consent at any time.
If you wish to exercise any of your rights or if you have any questions or concerns, please contact our data protection officer (contact can be found in the first section of this Privacy Policy).

If you believe that your rights under applicable data protection laws have been violated you have the right to file a complaint with the competent supervisory authority for data protection.

Cookies and Analytics Services

This cookie policy describes the different types of cookies that are used in connection with this website. In this section you will also learn how to agree to the use of cookies or refuse them. This cookie policy is an integral part of our privacy policy.

Cookies are small text files that are stored on your device when you visit this website. Cookies collect and store certain information for a certain period of time in order to ensure the functionality of this website and make your visit more comfortable (for example by remembering your preferred settings). In addition, cookies help us to better understand how our visitors use this website. On the one hand, this enables us to constantly improve the website and its user-friendliness, as well as providing our visitors with information that is more relevant to them. Additionally, certain cookies can be used in order to provide you with personalized advertising.

Various types of cookies are used on this website. The list of the individual cookies of the respective cookie category can be found in the "Cookie settings" on this website. How to deactivate cookies is described further below.

Necessary cookies (including functional cookies)
Necessary cookies make it possible for this website to function properly and make your visit enjoyable. For example, these cookies allow you to log in to your user profile, fill in forms, or place products in your virtual shopping cart. You can set your browser to block these cookies or to notify you of these cookies.

Performance cookies
With this type of cookies, we can count visits and identify traffic sources to help us identify and improve the performance of our website. They help us to understand which pages are most popular, which are the least used, and how visitors move around the site. All information collected by these cookies will be aggregated and processed on an anonymous basis.

Marketing cookies (including social media cookies)
This type of cookies can be set by our advertising partners and social media partners when you visit this website. Those companies use the cookies to create a profile of your interests and to show you relevant advertising on third party websites.

Basically, a distinction is made between "session cookies" and "permanent cookies". "Session cookies" are temporary cookies that remain on your device until you leave the website. A "persistent cookie" remains for a period of time set for this particular cookie or until you disable the cookie. Persistent cookies are useful as they allow you to be recognized on your next visit to our website.

You decide if and how you allow the use of cookies. On our website you have the option to disable performance cookies as well as marketing and social media cookies. Necessary (including functional) cookies cannot be disabled on this page, as such deactivation may affect the basic functionality of this website - and thus your user experience. However, you can enable and disable all types of cookies in your browser. Most browsers are set by default to accept all cookies. However, you have the option to make changes to those cookie settings. You will find this typically in the Internet Options, Tools, or Settings submenu of your internet browser. You can also check the Help menu of your browser. The procedure for disabling cookies may vary depending on the browser. We also point out that changes to the settings only affect the respective browser. If you use different browsers or change the device, we recommend that you make the settings again.

If a cookie is deactivated, no new data will be collected by this cookie. Data collected prior to deactivation may be further processed by us. In particular this is the case with performance cookies, where we may continue to process analytics data on the basis of our legitimate interests.


Our Site may contain links to the external social networks such as Facebook or Twitter, and you may share on social networks the content of our Site.

This Site uses a safe sharing tool which establishes a direct contact between the social networks and users only after users click on one of the respective buttons. This tool does not automatically transfer user data to the operators of such platforms. If users are logged into one or more of the social networks, the use of social buttons for Facebook, Twitter etc. will display an information window in which the user can confirm the text before it is sent. The user can share the content of this Site on social networks without their providers creating profiles of users’ surfing behavior.

This Site uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help the Site analyse how users use the Site. The information generated by the cookie about your use of the Site will be transmitted to and stored by Google on servers in the United States and stored there. This Site uses Google Analytics with the extension "anonymizeIP()"; IP addresses are therefore truncated before further processing in order to rule out direct associations to persons. Only in exceptional cases will a full IP address be transmitted to a Google server in the United States and truncated there. On our behalf, Google will use this information to evaluate your use of our Site, compile reports about Site activities, and provide us with further services related to Site and internet usage. The IP address sent from your browser as part of Google Analytics is not merged with other data by Google. You can prevent storage of cookies by appropriately setting your browser software; in this case, however, please note that you might not be able to fully use all functions offered by our Site. In addition, you can prevent data generated by the cookie and relating to your use of our Site (including your IP address) from being collected and processed by Google, by downloading and installing a browser plug-in from the following link:


Our Site uses the online marketing programme “Google AdWords”, including conversion tracking. Google conversion tracking is a service operated by Google Inc. (“Google”). If you click on adverts placed by Google, a cookie is placed on your computer for conversion tracking. These cookies have, in general, a limited validity of up to 30 days (this duration applies only for cookies which have been set by this Site), do not contain any personal data and thus cannot be used for personal identification. If you visit certain pages on our Site and the cookie has not yet expired, we and Google can recognise that you have clicked on the advert and were forwarded to this page. Every Google AdWords customer receives a separate cookie. Therefore, it is not possible to track cookies relating to the websites of AdWords customers. The information collected using the conversion cookie serves the purpose of producing conversion statistics. This allows us to find out the total number of users who have clicked on our adverts and were forwarded to a page equipped with a conversion tracking tag. However, they do not receive any information with which could be used to personally identify users. Processing is carried out on the basis of our justified interest in targeted marketing and analysis of the effectiveness and efficiency of this marketing.

You have the right to opt-out of this processing of your personal data at any time. You can prevent the storage of cookies by choosing corresponding technical settings in your internet browser. This may prevent you from making full use of all the functions of this Site. You will then not be included in the conversion tracking statistics. You can also deactivate personalised advertising in Google’s advertising settings. You can find an introduction to this at You can also deactivate the use of cookies by third parties by calling up the Network Advertising Initiative deactivation page at and following the opt-out instructions. You will find more information as well as Google’s data protection declaration at:

Google has submitted itself to the Swiss/EU-US Privacy Shield.


This Site measures conversions using visitor action pixels from Facebook Inc. ("Facebook").

This allows the behavior of Site visitors to be tracked after they click on a Facebook ad to reach the provider's website, enabling an analysis of the effectiveness of Facebook advertisements for statistical and market research purposes and their future optimization which is our legitimate interest.

The data collected is anonymous to us as the content operator of this Site and we cannot use it to draw any conclusions about our users' identities. However, the data are stored and processed by Facebook, which may make a connection to your Facebook profile and which may use the data for its own advertising purposes, as stipulated in the Facebook privacy policy. This will allow Facebook to display ads both on Facebook and on third-party sites. We as the content operator of this Site have no control over how this data is used.

You can deactivate the custom audiences remarketing feature in the Ads Settings section at You will first need to log into Facebook. If you do not have a Facebook account, you can opt out of usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance:

Changes to this Privacy Notice

We keep our Privacy Notice under regular review and may change it at any time. Your continued use of our Site and of our products and services is deemed as your acceptance with any such changes. Changes to the Privacy Notice will be communicated appropriately.

Last update: February 2019


Valora Holding AG
Hofackerstrasse 40
4132 Muttenz

+41 61 467 20 20
+41 61 467 29 08