Privacy policy

This Privacy Notice describes how your personal data is processed when you visit and use this website ("Site"). In this Privacy Notice, "we", "us" or "our" refers to Valora Holding AG,   Hofackerstrasse 40, CH-4132 Muttenz, ("Valora") as the operator and controller of the Site. You may contact our data protection officer at or at our office address with attention to “the data protection officer”.

Collection and Use of Personal Data

Most areas of our Site do not require any form of registration. When accessing our Site, the following data is stored in log files: Your IP address, date and time of your access, browser request and general information about your operating system and browser. This usage data is processed based on our legitimate interests in, and forms the basis for, statistical, anonymous analysis in order to identify trends to further improve our Site and our offers accordingly and to enhance your experience when visiting our Site.

You may need to provide limited personal data in order to receive certain information and services from us. For example, the following services require that we collect certain personal data about you:

News Subscription
You can sign up for news by email or order publications in printed form where such service is provided on the Site. Only basic personal data, such as your name, address and email address, are needed for registration.

For verification purposes as well as for the purpose to confirm your consent, we will send you a confirmation email immediately after you have finished the registration process. During this process, we may also store your IP address and the date and time of registration. The personal data collected as part of your registration will be used for sending you our news and/or printed publications.

Our newsletters contain tracking pixels which enable log file recording for statistical analysis of our newsletter campaigns. We may see whether and when an email was opened, and which links in the email were activated. We may use email marketing service providers for achieving the purposes described. We, our group companies, and our service providers only process your email address for email marketing services.

You may opt out from receiving any, or all, of these communications from us by contacting us via or by following the unsubscribe link or instructions in any email we send you. Please note that responding to your email may take several days.

Contact Form and Emails
You may use a contact form (where provided) in order to ask questions about us or our products and services. When using the contact form, you will be asked to provide personal data such as your name, address, email address and a message you want to deliver to us. You may also contact us by writing us directly via email where we have provided a specific email address. We may use such information based on our legitimate interests to get in touch with you or to reply to your message.

Job Portal
If you are interested in working with us and would like to apply for an open job position, you may be requested to register on the website of our third party provider Umantis, Haufe-umantis AG, Unterstrasse 11, 9000 St. Gallen, Switzerland. More information about the application process and the necessary data may be found on the "VALORA JOB PORTAL" in the career section.

Occasionally, we conduct surveys via our Site. In addition to your opinion or feedback, you may be asked to provide personal data. The type of data collected depends on the survey; we will use the data only as indicated in the survey.

You can attend our events and subscribe online to calendar alerts sending a notification to your email address when a particular event is due, where such service is provided on the Site. You can unsubscribe from an alert at any time on the same page of the Site. Where registration is necessary, we enable it via our Site or the websites of third parties. In such case, personal data may be collected through the registration forms for events; the type of collected data depends on the event. We may forward the personal data of registered persons in connection with an event to third parties, such as, among others, hotels, sponsors, hosts, or organizers (including those accessed via the websites of third parties).

Online shop
You may be able to purchase our products or services via our Site. In such case, you will be asked to provide certain personal data. We will use your data as follows:

  • For the sale and supply of our products and services, including handling of orders (e.g. sending of order and dispatch order confirmations, delivery confirmations, delivery and invoicing);
  • In order to conduct market research; and
  • For verification of customer creditworthiness.

Media Distributors
We process contact data of media representatives, which we obtain from publicly accessible sources (e.g. imprint of a media company or PR media directories), unless the processing was expressly prohibited. In addition, we process contact data of media representatives who have already sent us a media enquiry on a specific topic. Relevant personal data are for example name, address, e-mail address and the relevant media company (e.g. the newspaper or the news portal). We use this data in our legitimate interest to include media representatives on our mailing list for media releases and to inform them of relevant news about the Valora group. Affected media representatives have the right to opt-out of this processing of their personal data at any time.

Disclosure of Personal Data

We may give access to your personal data to the following categories of recipients and for the following purposes:

  • To our service providers and Valora divisions (see for further details on the Valora divisions), e.g. for personnel management, bookkeeping, accounting, marketing services, sales, products and services delivery, human resource services, telecommunications and IT;
  • If you expressly request us to do so;
  • If the disclosure is necessary to comply with a court order or a legal or regulatory requirement; or
  • If disclosure of such personal data is reasonably connected to the envisaged sale or other disposal of our company or company assets or parts of it.

Our service providers and Valora divisions are contractually bound to process personal data only on our behalf and in accordance with our instructions. We also oblige them to comply with technical and organisational measures ensuring the protection and security of personal data.

If a service provider or a Valora affiliate processes data, or is located, in a country where the applicable laws do not provide an adequate level of protection for personal data, we will ensure by appropriate means that the respective data recipients maintain such adequate level of data protection.

The third parties and Valora divisions will only use personal data for the agreed purpose and not sell it to third parties or market it otherwise.

Security and Confidentiality

To ensure the security and confidentiality of personal data collected online, we use data networks protected, inter alia, by industry standard firewall and password protection. In the course of handling your personal data, we take measures reasonably designed to protect such data from loss, misuse, unauthorized access, disclosure, alteration or destruction.

Duration of the processing

Generally, we process your data only as long as it is necessary in order to achieve the respective purpose, or as long as required or permitted under applicable laws (such as data retention statutes). If the purpose has been achieved, your data will either be deleted or irreversibly anonymized.

More specifically, this means for you:

If you have consented to receiving our newsletters or other publications, we will retain the necessary personal data until you revoke your consent or unsubscribe from the service.

Such personal data which you provide in the context of your registration on this website will be retained for the life of your user account. Data collected in connection with surveys will be deleted immediately upon completion of the survey.

Data that you submit to us as part of a request or registration for an event, as well as data in the context of an online order will be stored for as long as we are required under applicable laws. Afterwards, your data will be deleted.

Your Rights

You have the right to request information about, and access to, the personal data we process about you. You also have the right to request your data’s transmission, the correction of incorrect personal data, the restriction of access to and the deletion of personal data.
You may request the restriction of the processing of your personal data if (a) the accuracy of the data is disputed by you, (b) the processing is unlawful and you refuse that the data be deleted, (c) we no longer need the data, but you require the data in order to exercise or defend a legal claim; or (d) You have objected to the processing.

You have the right to object to the processing of personal data concerning you if the the processing of such data is based on our legitimate interest or if the data is being processed for direct marketing purposes.
If you have given us your consent for the processing of your data (for example if you have consented to receive our newsletter), you have the right to withdraw your consent at any time.
If you wish to exercise any of your rights or if you have any questions or concerns, please contact our data protection officer (contact can be found in the first section of this Privacy Policy).

If you believe that your rights under applicable data protection laws have been violated you have the right to file a complaint with the competent supervisory authority for data protection.

Cookies and Analytics Services

In addition to our Privacy Policy, this cookie policy describes how cookies are used in connection with this website and how you can prevent the use of cookies.

1. What is a Cookie?
When you visit a website, it may happen that cookies are set on your device or information is retrieved from previously set cookies. Cookies are small text files that are stored on your device. Cookies collect and store certain information for a certain period of time in order to ensure the functionality of the website and to make your visit more comfortable (for example, cookies remember your preferred settings). In addition, cookies help to better understand how visitors use the website. This allows for continually improving the site and its usability, as well as providing visitors with more relevant information, including personalized advertising.

2. How can you deactivate Cookies?
You can either deactivate the automatic setting of cookies in general or set your browser to block cookies from certain domains (e.g. "").

Most browsers are set by default to accept all cookies. To make changes to the cookie settings, you can call up the settings menu of your Internet browser. Cookie settings are typically found in the "Internet Options", "Tools" or "Settings" submenu. The exact procedure for disabling cookies depends on your browser. Changes to the settings only affect the browser in which the adjustments are made. If you use different browsers or multiple devices, you will need to change the settings in all browsers / on all devices.

Please note: If you decide not to allow strictly necessary and functional cookies, this may impair the user-friendliness of this website.

3. What happens with Cookies that have been already set?
Collection of your data through our analytics cookies can be prevented. If cookies are deactivated, the information collected prior to the preference change may still be used, however, we will stop using the disabled cookie to collect any further information.

4. Which cookies are used on this website?
Depending on the lifetime, a distinction can be made between "session cookies" and "permanent cookies". "Session cookies" are temporary cookies that remain on your device until you leave the website. A "permanent cookie" will remain substantially longer or until you manually delete it on your device (how long the cookie stays on your device depends on the duration or expiration date of the particular cookie and your browser settings). Permanent cookies allow us to recognize you the next time you visit our website.

Necessary cookies including functional cookies:

Necessary cookies (including functional cookies)
These cookies are essential for the correct functioning of our website and to improve your visit to this website. They are necessary for forms to function correctly, for your user account information to be recorded and for your virtual shopping cart to remember the items you have selected.

Analytics cookies
This type of cookie collects information about how you use our website and whether problems or errors occur during your visit. The information is used to improve the website experience for all our visitors, to facilitate use of the website, and to troubleshoot problems quickly. All information collected through analytics cookies is aggregated and evaluated anonymously.

Targeting Cookies and Social Media Cookies
These cookies are based on third-party services (e.g., Facebook 'Likes' and Google +1 Share Buttons) to provide customized advertising from third parties on their own websites, collect information about website traffic and enable you to connect to social media websites.

5. Which analytics services do we use on this website?
Based on our legitimate interest in analyzing, optimizing and operating our online offerings, we use the analytics services of third parties described below. Analytics services usually work by setting cookies. You can disable analytics cookies by adjusting your browser settings as described above. For effective prevention of analytics services, you should make adjustments on all devices used.


Our Site may contain links to the external social networks such as Facebook or Twitter, and you may share on social networks the content of our Site.

This Site uses a safe sharing tool which establishes a direct contact between the social networks and users only after users click on one of the respective buttons. This tool does not automatically transfer user data to the operators of such platforms. If users are logged into one or more of the social networks, the use of social buttons for Facebook, Twitter etc. will display an information window in which the user can confirm the text before it is sent. The user can share the content of this Site on social networks without their providers creating profiles of users’ surfing behavior.

On this website we use Google Analytics, a web analytics service provided by Google Ireland Limited. Google’s “Universal Analytics Cookies” are used to collect data about your use of this website. We have extended Google Analytics to include IP anonymization (so-called IP masking) in order to ensure that the IP-number obtained during your visit cannot be linked back to you. Your data, sessions and interactions are assigned to one pseudonymous user ID across all devices. The information obtained is usually transferred to a Google server in the USA and stored there. The transmission takes place under the EU/CH-US Privacy Shield on the basis of the appropriateness decision of the European Commission. The data we send will not be merged with other data from Google. Google will only use the data on our behalf to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage. Your data will be automatically deleted after 26 months. Data the retention period of which has been reached will be deleted once a month. Further information on terms of use and data protection at Google can be found at


This website uses Google's conversion tracking. If you access our website via an ad placed by Google, Google Adwords places a cookie on your computer. This cookie has a lifespan of 30 days. During this time, we and Google can recognize if you visit our website more than once. Every website operator who uses Google AdWords receives a different cookie and therefore has no insight into which other third-party websites his visitors access. The information collected using the conversion cookie is used to compile conversion statistics for us as website operators. This tells us the total number of users who clicked on our ad and were then redirected to our website. However, we do not receive any information that can be used to identify individual users.


Our website may use Facebook Inc.'s visitor action pixel to measure conversion. ("Facebook"). The Facebook pixel works similar to a cookie, but it sits on our website instead of on your device. The Facebook pixel can be used to track the behavior of website visitors who click on a Facebook ad to refer them to our website. This allows us to evaluate the effectiveness of Facebook ads for statistical and market research purposes and to optimize future advertising. As a website operator, we only receive pseudonymised data so that we cannot draw any conclusions about single visitors. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes (in particular placing advertisements on Facebook pages and outside Facebook) in accordance with the Facebook data usage guidelines. We cannot influence this further processing of your data by Facebook. You can disable the Custom Audiences remarketing feature in the Advertisement Settings section of To do this, you must be logged into Facebook. If you do not have a Facebook account, you can disable Facebook's usage-based advertising on the European Interactive Digital Advertising Alliance website:

Changes to this Privacy Notice

We keep our Privacy Notice under regular review and may change it at any time. Your continued use of our Site and of our products and services is deemed as your acceptance with any such changes. Changes to the Privacy Notice will be communicated appropriately.

Last update: February 2019


Valora Holding AG
Hofackerstrasse 40
4132 Muttenz

+41 61 467 20 20
+41 61 467 29 08