With the opening of the first Ditsch shop-in-shop at leading Mexican retail chain OXXO, the German bakery’s popular pretzel products are now also available in Latin America for the first time. Another location in Mexico will open in spring. Ditsch is thereby not only targeting further growth, but also earning valuable insights into international customer needs.
International demand for pretzel products keeps growing. Since the start of the year, leading German export brand Ditsch has also been available in Monterrey, Mexico. The launch took the form of a shop-in-shop at Mexican retail chain OXXO. OXXO is known as a leading Latin American retail brand and, like Ditsch operator Valora, is part of the global retail company FEMSA.
The first Ditsch shop-in-shop in Monterrey offers both classical recipes and products adapted to local tastes, such as a pretzel bar with chorizo. The universally popular Ditsch pizza is also on offer. The baked goods come from the Ditsch production sites in Germany and the US and are freshly baked on site – a concept that is so far unique for Mexico.Second shop-in-shop after a successful start
“The soft opening in Monterrey exceeded all our expectations and confirmed that pretzel products are increasingly growing into a top export product. We're therefore pleased that we can already announce the opening of the next shop-in-shop at the University of Monterrey,” says Sarah Johannes, Concept & Brand Director at Ditsch. “The partnership with OXXO not only offers growth potential but also provides us with valuable insights into varying customer needs in different international markets.”
OXXO offers an ideal springboard into the Mexican market for food service brand Ditsch. The convenience retail chain operates more than 24,000 stores in Central and South America. The parent company FEMSA attaches particular importance to the foodvenience sector, which brings together fresh food and the most important convenience offers.
