Five strategic pillars
Five strategic pillars
Growth, efficiency, innovation, performance-oriented culture, sustainability.
To consistently realize its vision of leading food and convenience concepts, Valora, in alignment with FEMSA, has defined a clear strategic direction for the entire Group as well as for the Retail and Food Service divisions. FEMSA's strategy is based on five strategic pillars: Growth, Efficiency, Innovation, Performance oriented culture & Sustainability
Growth
Growth
Efficiency
Efficiency
Innovation & Performance
Innovation
New food and technology concepts
Valora aims to access new income sources through innovation in order to remain competitive. The Group's objective is to launch fresh food and further new concepts and products. Valora also uses new technologies to develop software-based solutions for customers, its own operations and the organisation. In so doing, Valora aims to offer its customers convenience not only in terms of its products, but also in terms of the shopping experience. It takes more than courage to pursue this innovative course, speed and agility are also very important. Valora relies on internal expertise and is expanding its in-house skill set for food and technological development. It also welcomes innovation from industrial partners and offers them, through its sales outlet network, a platform so it can work with them to pioneer new foodvenience market models.
Performance-oriented culture
More entrepreneurship, customer focus and employer appeal
Valora relies on entrepreneurial operators and motivated staff to implement its strategy. It plans to further expand the agency or franchise model. Valora wants to offer its staff an open and dynamic working environment in which they can progress consistently. Valora's objective is to build on employees' strengths, nurture their talent and en-able them to take the initiative and implement ideas with vigour. Valora will not just recruit people with the necessary professional skills, but also those who are compatible with the company's culture. As a result, Valora will sustainably enhance its appeal as an employer.
Sustainability
Sustainability
For people and the environment
As part of its ESG commitment, Valora pursues a comprehensive sustainability approach for people and the environment, based on three areas of action: People, Planet, and Products. The company aims to use its resources responsibly, with fair working conditions for all employees across its network as a top priority. Valora seeks to offer employees long-term prospects and to be an attractive workplace for everyone.
In addition, Valora is working towards becoming climate-neutral by 2050. To achieve this, the company implements measures to prevent food waste, reduce energy consumption, and protect the climate.
Quote
«The foodvenience business will also remain attractive in future. Accordingly, Valora is investing in the future. Food remains the main driver of our growth.»
– Michael Mueller CEO of the Valora Group
Trends
Trends
Three social macrotrends determine what Valora customers need
Mobility, the changing lifestyles and rapid growth of digitalisation in everyday life. As a clearly positioned foodvenience provider, Valora systematically aligns its business and offering with these trends and their resulting customer needs. Valora is where its customers want it to be, providing them with what they want whenever they want it.