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Valora introduces new group-wide visual identity
06.10.2026
With a new visual identity spanning its brand portfolio, Valora is evolving its visual presence. Developed in collaboration with Swiss photographer Dominik Baur, the new imagery creates a distinctive visual language that highlights everyday moments and brings to life what Valora stands for: brightening up customers' day wherever people are on the move.
Valora upgrades k kiosk vending machines – new partnership with Boost bar
07.09.2026
Together with Zurich-based vending provider Boostbar, Valora is modernising its k kiosk vending machines in Switzerland. The partnership simplifies machine operations, improves the user experience for customers and lays the foundation for the sustainable expansion of the vending machine fleet.
Leadership change at Valora: CEO Michael Mueller to leave the company after 14 years
28.08.2026
Michael Mueller, CEO of the Valora Group and FEMSA Europe, will leave the company at his own request as of 31 October 2026. Roger Vogt will take on the interim leadership of the Valora Group from 1 November until the final organizational set up for FEMSA Europe is defined, in addition to his current role as CEO Retail and Food Service.
Valora continues its growth trajectory in Europe and expands its presence in Austria
31.07.2026
Valora and volenergy are extending their long-standing partnership beyond Switzerland. volenergy, one of Switzerland’s leading companies in the supply of liquid energy solutions, has signed an agreement with bp to acquire a network of 250 service stations in Austria. As part of this expansion, Valora and volenergy intend to further develop the Foodvenience offering at bp service stations in Austria. This will strengthen Valora’s presence in the Austrian market and support the continued expansion of its Foodvenience business in Europe.
Valora combines its Retail and Food Service divisions
01.06.2026
Valora, the European retail unit of FEMSA (Fomento Económico Mexicano, S.A.B. de C.V.), is combining its Retail and Food Service divisions, effective June 1, 2026. With this new unit, Valora combines its expertise in operating small convenience stores and freshly prepared food to-go. Roger Vogt, who has been leading Valora's Retail business for eight years, will assume responsibility for the fully integrated, cross-border organization as CEO Valora Retail & Food Service.
Valora Group continues growth trajectory with successful financial year 2025
05.03.2026
The Valora Group continued to develop positively in the past fiscal year and improved its operating result. Operating profit (EBIT) increased by 8.5% to CHF 105.5 million, exceeding the previous year’s record result. The strong convenience business in Switzerland made a significant contribution to the result, supported by a stable performance in the Food Service B2C segment. At the same time, Valora consistently expanded its fresh food to-go offering across its convenience formats.
Ditsch opens first store in the United States
19.01.2026
With the opening of the first Ditsch clip-in in the United States, the popular pretzel products of the traditional German bakery are now available for the first time with a dedicated point of sale on the U.S. market. The new location is situated inside an OXXO store in El Paso, Texas, and caters to the growing consumer demand for freshly prepared, high-quality food to-go. With this new point of sale, Ditsch is not only pursuing further growth, but also gaining valuable insights into international customer needs.
Valora strengthens Foodvenience strategy and merges the Convenience Retail and Food Service B2C divisions
12.01.2026
The Valora Group is further sharpening its focus on its successful Foodvenience strategy and, to this end, is combining the Retail and Food Service B2C divisions. This step will allow the core competencies of both areas to be leveraged more efficiently and enable Valora to respond even more effectively to changing consumer behavior. In doing so, Valora is laying the foundation for future unique formats and offerings. Effective June 1, 2026, following the completion of the transition phase, Roger Vogt, previously CEO Retail, will assume responsibility for the new unit.
avec store opens in Hamburg: Valora sets new standards for convenience retail in Germany
19.11.2025
Europe’s award-winning convenience concept comes to Hamburg: In the vibrant district of St. Georg, Valora opens the first avec store in northern Germany. It represents the consistent implementation of Valora’s “Foodvenience” strategy and simultaneously serves as a flagship store for the expansion of avec in Germany.
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